EPS event director, Sarah Whittaker-Smith, explains why the show is so important for Italian brands wanting to make an impact in the UK.  

For any tomato operator worth its salt, it needs to meet demand for authentic ingredients. The general consumer expectation in 2026 is restaurant-quality meals in the home, with minimal complexity. And in foodservice, operators are under pressure to balance premium requirements with tighter margins and labour challenges. 

Pepperoni still rules the pizza menu in 2026 – and the Danish Crown team tells us how attention to detail guarantees the finest flavour.