Here at PAPA HQ, we’ve been busy cooking up a new recipe for promoting the permanently popular pizza with the return of National Pizza Week in November. As the creative cogs began to whirr, two thoughts took root...
Firstly, pizza is enduring. It’s a reliable ‘go-to’ option from the freezer or the local delivery outlet. If you can’t decide where to dine out, a pizza restaurant is always a winner with the family.
Secondly, the clue was in the (domain) name: www.itspizzaweek.com was the chosen moniker when we launched this annual promotion, as we slowly emerged from the grips of the Covid-19 pandemic.
So, while 20-26 November 2023 is officially National Pizza Week, what we really want to say is ‘It’s Pizza Week’ because, when is it not pizza week?
Last year’s event reached an online readership of 1.1 billion and a broadcast audience of 584,000 – and we think that’s worth building on.
So, in the coming weeks, months – indeed years – we will be turning the media attention and consumer engagement that the annual promotion brings to the website and making it a perennial resource for all things pizza in the UK.
We have engaged HopPR – the team behind the recent resurgence of British Sandwich Week – to increase our reach to the public and provide a platform for PAPA members and the wider pizza sector to promote their products and activities. Plans include a recipe hub; a pizza design competition (for non-professionals); and the chance to become a judge at the Pizza Chef finals. We’re open to your ideas too, just get in touch.
This expanded consumer reach will help pull focus towards the big events for our sector in November: the PAPA Industry Awards, Pizza Chef of the Year competition and, of course, National Pizza Week.
HOW TO GET INVOLVED?
Throughout the year, there will be scope for advertising, press releases and sponsored recipes on the website. We are also keen to engage with potential sponsors for some of the bigger National Pizza Week activities – whether that’s one of the competitions or other ideas which evolve. Perhaps you’d like to be an overall sponsor of the event?