With the space set over two floors, those at ground level will find a walk-up ‘slice hatch’ for direct grab-and-go service, offering individual 18-inch slices for those on the move, plus full-service seating upstairs. 

The Portobello Road restaurant marks a new chapter for Alley Cats, with the dual-level space offering two distinct experiences. Upstairs, a first-floor dining room provides a more relaxed setting with full table service, while a hidden outdoor terrace offers additional seating tucked away from the street. 

With the opening comes new dishes which have been created by Sicilian-born head chef Francesco Macrì, who has expanded the Alley Cats offering while staying true to its New York spirit. Alongside the familiar 14-inch whole pies and classic slices, the Portobello Road menu will introduce their Fat Cat Squares (Alley Cats own interpretation of Sicilian square pizza), a variety of sub sandwiches, including a Philly cheesesteak, deep-fried carbonara bites and a comforting aubergine parmigiana. 

Design plays a key role in shaping the atmosphere. The first-floor dining room overlooking the bustling stalls of Portobello channels Alley Cats’ signature stripped-back look, with exposed brickwork and a warm, lived-in feel that matches the brand’s neighbourhood character. By contrast, the ground floor takes a more adventurous visual direction, inspired by the creative, bohemian feel of Portobello Road. 

Co-founder Ellie Noble has worked in collaboration with architect Nadia Sousa of Sousa Studios and created the space using Italian flooring, a bespoke tie-dye awning, psychedelic Alpi veneer joinery by legendary architect Ettore Sottsass, adding English heritage influences. 

As a brand rooted in neighbourhood energy, settling on Portobello Road – a destination known worldwide for its creativity, character and community – feels like a natural next step for Alley Cats.