It includes individual 250g pizza dough balls for consumers who want to stretch and shape their own bases, as well as pre-stretched 12” pizza bases and ready-to-cook topped pizzas in three flavours – Margherita, Pepperoni and Spicy.

The dough is made with just three simple ingredients – flour, water and salt – and developed using the company’s unique natural fermentation and 72-hour proving process, to deliver a light and flavour-packed foundation for any homemade pizza. The doughballs and bases are UPF, additive and preservative-free.

“The pizza bases are blank canvases which are ready-to-top with consumers’ own recipes, while the dough balls are ready to stretch and shape for those who want more interaction with the process,” said Roly Simpson, co-founder of east PIZZAS.

“The topped pizzas celebrate three of our most popular flavours and have been created for oven-ready convenience. They deliver the delicious texture and flavour of truly authentic sourdough and crisp up beautifully when cooked.  

“We’re confident the range is going to be a big hit with consumers seeking 100% natural ingredients and restaurant-quality pizzas to enjoy at home.”

east PIZZAS was founded in 2017 and has grown into a successful e-commerce and foodservice pizza brand, producing 250,000 sourdough doughballs a month for a range of trade and at-home customers.