SPONSORED: When it comes to out-of-home dining, pizza presents a huge opportunity for operators, yet savvy consumers now hold authenticity, quality, and provenance of ingredients above all else when choosing their perfect pizza.
This is from an exclusive new report from Galbani Professionale, the UK’s number one Italian cheese*, and a global brand under the Lactalis Professional umbrella. The free report, available to download now, has polled 2,000 consumers and several operators in its search for the very latest pizza insight and provides the most up-to-date snapshot of a market in the ascendancy.
Created to help operators and chefs understand what consumers want from pizza, the report also features expert advice, hints, tips and cheese hacks, plus dedicated recipes from Lactalis Professional pizza ambassador, Davide Parato.
The report also uncovers key findings including:
- Consumers’ favourite pizza toppings
- The ingredients they would pay a premium price for
- Preferred style of base
- Which age and diner demographic provides the most captive audience for operators, and which needs more convincing
- The menu descriptors to drive excitement and purchase
The timing of the report coincides with the launch of an exclusive new Galbani Julienne Mozzarella, aimed squarely at chefs and operators looking to take the report’s insight and build the perfect pizza menu.
The new 1.5kg product is a high-quality authentic Italian Mozzarella, suitable for vegetarians, with a fresh, milky flavour, provided ready to use in a julienne format (medium size 6 x 5x 70mm strips).
This convenient, yet top quality product with genuine Italian provenance, says Heloise Le Norcy-Trott, Group Marketing Director for Lactalis UK & Ireland, plays perfectly into the hands of chefs and operators looking to entice more custom and build a standout pizza menu.
“Our new report demonstrates that consumers, despite having less disposable income, will still treat themselves to pizza. But it’s clear that there is now a list of non-negotiables for many diners, with authenticity, quality and provenance of ingredients playing key roles in any pizza purchase decision. Cheese is so integral to the traditional Italian pizza experience, that it is vital operators choose wisely. Interestingly, our report found that 50% of respondents say they prefer their cheese in a julienne format, which only goes to demonstrate that this new Mozzarella product is the perfect solution to help inspire operators to take a slice of this exciting and vibrant market!”
*IRI Major multiples latest 52w.e 20th May 2023